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KADANT 150TH ANNIVERSARY BOOK

Our team conceptualized the idea to deliver history-based yearbooks to clients in celebration of Kadant Black Clawson's 150 anniversary. The book was designed, written, and mailed to clients completely in-house, and a variety of other tasks were done to celebrate our 150th years such as creating a unique icon to brand and celebrate our anniversary, designing and ordering related office art, creating 150-Year-based company email signatures, compiling lists of clients and creating branded shipping labels to send them books, and other various tasks.

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PROCESS WORK

First, an icon was created to represent Kadant's 150th year and was placed on all client-facing projects for the year of 2023. Once the logo was completed and approved, designing of the yearbook began. Many iterations and designs were brainstormed before settling on the final design. After the design guidelines for the book were established, the pages were properly outfitted with industry-related history and content that was collected from Kadant's archives and employees. After the book was completed and printed, the team order shipping supplies and sent out yearbooks to a list of clients provided by the sales team.

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