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DESIGN AESTHETICS

I created a series of designs using only lines, points, and planar shapes. The iterations started off simple and monochromatic, using grids and guides to create controlled designs that slowly became more complex with the addition of new design elements. This process helped me study abstract design, color theory, and creating communicative design with minimal elements.

SP18_DA_Study3_Bertke(Revision)_Artboard 6.jpg
(WRONG)SP18_DA_Study9A-09.jpg

PROCESS WORK

I began with only lines and points on a grid, typically following circular patterns and straight guides.

Point-Line Design Study_Artboard 6.jpg
Point-Line Design Study_Artboard 8.jpg
Point-Line Design Study_Artboard 14.jpg
Point-Line Design Study_Artboard 12.jpg
Point-Line Design Study_Artboard 9.jpg

After iterating with lines and points, planes were introduced as a design element and I abstracted more from the simple circular patterns I started with.

Point-Line-Plane Design Study_Artboard 2.jpg
Point-Line-Plane Design Study_Artboard 4.jpg
Point-Line-Plane Design Study-01.jpg
Point-Line-Plane Design Study_Artboard 3.jpg
SP18_DA_Study3_Bertke(Revision)_Artboard 6.jpg
SP18_DA_Study3_Bertke(Revision)_Artboard 3.jpg
SP18_DA_Study3_Bertke(Revision)_Artboard 4.jpg
SP18_DA_Study3_Bertke(Revision)-01.jpg

I settled on a final design iteration and began layout out color palettes, studying simple and traditional options for my first few iterations. This included primary colors, analogous colors, and complimentary colors before I began branching out. Finally, I settled on a color palette that best suited my design, and I created a series of abstract pieces using a variety of values, hues, and saturations.

Color Studies-02.jpg
Primary Color Design Study.jpg
Color Studies-03.jpg
Misc Color Design Study.jpg
Color Studies-01.jpg
Split Complimentary Color Design Study.jpg
Analogous Color Design Study.jpg
Blue Element 2.jpg
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Copyright ©2025 Jenna Bertke

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