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KADANT "FIBER IN MOTION" CAMPAIGN
An animated social media campaign for Kadant's fiber processing machines, released on the Kadant Black Clawson LinkedIn page. I sketched out storyboards, selected key phrases, gathered product imagery and other assets, and worked alongside co-op students who contributed greatly to several of the videos we released on social media platforms.
PROCESS WORK
A video often begins as a series of storyboards and information collecting. Once all of the information is confirmed and a rough storyboard is in place, I begin working in Adobe After Effects.
When I was first tasked with creating animated product teasers, bolstering our social media presence was an important task, so social media management came alongside the creation of short videos.
Thumbnails and titles are usually the last thing to wrap up a video, which can then be posted to the company's social media, utilized by sales employees to inform clients, and shared around the company to increase product familiarity.
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